Fujifilm unveils first corporate branding campaign |

Medical imaging is one of four areas highlighted by Fujifilm

Fujifilm Holdings America Corp., Valhalla, N.Y., launched its first-ever brand advertising campaign under the ?Fujifilm. expect INNOVATION?? theme.

?In the last decade, Fujifilm made many changes and investments to diversify its business. Now the timing is right for Fujifilm to support those strategic business moves with an overarching brand message,? said Ray Hosoda, president, Fujfilm Holdings America Corporation. ?This new ad campaign illustrates how Fujifilm has extended it products and services into markets beyond the traditional film and imaging industries for which we are best known, such as digital cameras, and photo imaging and printing equipment.?

The new campaign includes print ads that begin with the words ?Just when you thought you knew us,? and feature an unexpected product or technological development. The print ads will be placed in major national daily newspapers, and will also extend to other media.

The first ad (shown above) features the 3D medical imaging product, Synapse, used to view clear, detailed 3D images of internal organs, currently marketed in the United States by Fujifilm Medical Systems U.S.A. Inc. Over the next year, Fujifilm will develop additional ads that will target specific customer bases and markets, illustrating the different areas of extended business.

Source: http://pmanewsline.com/2012/03/23/fujifilm-unveils-first-corporate-branding-campaign/

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