Political parties use Facebook to reach out to masses

Political parties use Facebook to reach out to masses

Technology will play a crucial role in these assembly elections. As more and more candidates are getting in touch with the electorate, they are shifting their focus on to the modern tools of communication and among them, Facebook & Mobile come first.

'; } } } if (google_ads[0].bidtype == "CPC") { google_adnum = google_adnum + google_ads.length; } document.write(s); return; } google_ad_client = 'pub-9372192619832074'; google_ad_channel = '9759277419'; google_ad_output = 'js'; google_max_num_ads = '2'; google_ad_type = 'text'; google_image_size = '728x90'; google_feedback = 'on'; google_skip = google_adnum; // --> SOCIAL NETWORKING sites like business/facebook" id="highlight">Facebook, Orkut, Twitter and blogs have become the new choice for political campaigning among the candidates in fray. The main benefit which these candidates and political parties see in promoting their policies and candidature seems to be its reach among the urban voters and especially among the youth, which will play a crucial role in these elections. Besides these websites are cost effective and a strong medium of communication which keep all the data and campaigning material ready and available round the clock for all net users. ?

Major political parties like the Indian National Congress (INC), the Bharatiya Janta Party (BJP), the Samajwadi Party (SP) and the Bahujan Samaj Party (BSP) have already hired professionals who are tech-savvy and have some knowledge of the political developments going in the state.

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These professionals keep updating the websites and Facebook pages of these parties that have been recently created in order to reach out to the masses especially the urban voters which are being motivated through various advertisements on these sites from the You tube and through other audio-visual forms in order to make them aware to exercise their ?Right to vote.? These web pages also consist of the videos featuring speeches made by the leaders of these parties, photographs of the rallies and programmes that were organized as a part of the political campaign during recent times.

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As the election dates are drawing closer, these professionals are getting more and more of work and they are getting good monetary rewards too for the services they are rendering to the parties. The companies are also offering mobile ring tones, caller tunes, sms, mms and audio-video clips on mobile in different packages that include media coverage and slogan writing. The cost of such packs range from rupees three to four lakh per month.???????? ?

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Source: http://www.merinews.com/article/political-parties-use-facebook-to-reach-out-to-masses/15863782.shtml

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